Blog
How to Get Backlinks and Why Your Local Business Needs Them
When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I hated the act of actively pursuing them. It felt like we…
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Think You have a Great Product or Service Idea? Here’s How to Know for Sure.
The world is full of gurus who will tell you to set some goals, drive action, make it happen. And that’s good advice. But just because you can, doesn’t always mean you should. Launching a new product or service is not something you want to do because you had a wild idea one morning over…
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4 Ways to Structure Your Day for Success
Productivity is always a big push at the beginning of the year. Everyone wants to do more with less: less money, less time, and fewer resources. This article will show you four ways to structure your day for greater success in achieving your goals. The one that best works for you is a personal decision…
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2021: A False Start
If you are like me, you could not wait for 2021 to get here! After the 2020 we had we all figured it could only get better, right? Perhaps we were a little too eager and got off to a false start. Or maybe it wasn’t us…maybe our opponent (pandemic or politics?) were offsides. Either…
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3 Easy Ways to Spice Up Your Newsletter This Year
I know what you’re thinking…who has time for a newsletter, right? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged…
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4 New Year’s Resolutions for Your Small Business
This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…
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Bring in Last-minute Shoppers with These 4 COVID Precautions
As I write this, we are just 4 days away from Christmas. And while it may feel like the holiday season has already been decided with everyone from the post office to mail-order businesses saying there’s no way they can meet Christmas deadlines, now is the time that local small businesses can shine. Show Customers…
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2020: The Year that Made Us Stronger
Almost a year ago I wrote a column called “2019: A Year of Change,” which reflected on the many changes we experienced internally at the Chamber last year. If you had told me then that all of those changes in 2019 wouldn’t hold a candle to 2020 and we’d be living through a pandemic most…
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Start Selling Through Social with 3 Awesome Post Examples
According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of brick-and-mortar businesses trying to market in Terrell fear losing business to online sources. If you’re one of those marketers or businesses who worries your customers…
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3 Small Business Lessons to Learn During COVID
This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing…
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