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Grow Your Business Socially

If you’re old enough, you likely remember your parents addressing the issues of group think. Maybe they said, “Monkey see, monkey do.” Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something, to which they replied, “If everyone jumped off of a bridge, would…

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Save a Small Business This Holiday Season

It’s officially Small Business Season and that means it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a little extra for your neighbors and make a concerted effort to shop small. If you do, you could…

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It’s Time to Really Start Talking Cybersecurity

At the risk of sounding like Chicken Little (you know the one who runs around talking about the sky falling) the current global “go-ings on” are the closest we’ll ever get to advanced warning that cybersecurity is something every business needs to worry about. Big or small, selling globally or just in your tiny town,…

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Tip Tuesday: 80/20 Rule for Social Media

Do you follow the 80/20 rule for social media posts? 80% of what you post should be educational, entertaining or something of value for your audience. Only 20% of your posts should be self-promotional. Posts that are not about your business tend to get more engagement, which helps your content reach. It also helps ensure…

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Member Tip: Spotlight Your Business

For a couple of years now we’ve been spotlighting member businesses in our bi-monthly Chamber Spotlight newsletter. That publication is produced and distributed by the Terrell Tribune. In that format, we can only Spotlight a few at a time. So this year we began weekly Facebook Spotlight posts. This allows us to share member businesses’…

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Member Tip: Join our Private Facebook Group

Did you know we have a Facebook Group exclusive to Chamber members?  The members-only, private group was created as an additional way for us to communicate with our members about upcoming networking opportunities, membership benefits, community events, and other membership-related items. It also allows you to ask business-related questions of the group (i.e. what accounting system do…

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Member Tip: Submit Hot Deals & Promotions

Do you have a special promotion you want to spread the word about? Or perhaps you’d like to offer a special deal to fellow Chamber members. It’s simple to do! You can submit your “Hot Deals” through the Member Information Center. Once approved, they’ll appear on our website and in our weekly email newsletter. View…

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Member Tip: Make Valuable Connections

Perhaps one of the most significant benefits of being a Chamber member is the ability to meet and connect with others in the community. You never know when you may meet your next customer, partner or employee. There are several different opportunities to meet and network with fellow Chamber members: Monthly Board Luncheons — this…

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Member Tip: Claim Your Google Business Listing

When someone searches Google for your business by name, does your listing come up with contact info, website link, business hours, and a map? Or perhaps it comes up, but it has incorrect information. You need to be sure you have claimed your Google My Business listing so you can control the information that appears. Here’s how…

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How to Get Backlinks and Why Your Local Business Needs Them

When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I hated the act of actively pursuing them. It felt like we…

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